With the rules changing again on exact match, here are 3 ways to adjust your campaigns to alleviate changes to the keywords and search terms reports.
Continue Reading Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
PPC Video Campaign Targeting Methods You Shouldn’t Forget
Just because you’re getting many YouTube impressions and views, doesn’t mean you’re connecting with the right audiences. Learn about better targeting options.
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Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?
Should you use bid modifiers or create device specific campaigns? Brett Schrank presents a couple case studies to help answer this question.
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Bidding In A Mobile Centric 2017
Mobile is continuing to dominate digital advertising. With mobile spend rising, start thinking about how to change your mobile bidding method.
Broadening Your Paid Search Marketing Strategy
Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach!
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Hidden Costs in your Bid Strategy: Incremental Measurement
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Jay Stampfl will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what...
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Why You Need To Diversify Your PPC Marketing Mix
Get tips on how to diversify your PPC marketing mix and safeguard your account from unexpected shifts in the marketplace!
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Expanding Your PPC Coverage Beyond Google And Bing
There is plenty of value to be found within search's alternative options. Furthermore, increasingly complex purchase paths call for expansion outside of search.
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What You Need To Know About Click And Bot Fraud
Ad fraud is an eternal struggle we deal with. It causes issues with your reporting and interactions with clients about poor performance.
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Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
Amazon has taken the lead for first product searches amongst online shoppers. Learn about the different advertising options on Amazon and what each type offers.
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You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Keywords are arguably the most important part of a paid search campaign. Make sure you are bidding on the right keywords, not just the ones bringing in traffic.
Continue Reading You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
My 5 PPC Account Manager New Year’s Resolutions
Check out Diane's top 5 resolutions she hopes to accomplish as a PPC manager in 2017 and see if you share any of them.
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