How spectators consume sporting events and a massive expansion in the digital space will prove to shake up who and how advertisers reach their audiences.
PPC Strategy
View Ad Creative Through The Eyes Of Your Searchers
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
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Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing prevalence is well founded based on competitive returns in both volume and efficiency. With that said, this "low hanging fruit" world isn't always easy to pick.
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Are Your Expanded Text Ads Lit?
We'll be talking about tips for setting up your expanded text ads for success and how to measure performance. Let’s all get woke.
Prepare Powerful PPC Client Presentations That Make An Impact
read on to learn how you can create influential and attention grabbing PPC client presentations.
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Reimagining The Client/Agency Relationship Model
The client-agency relationship is changing - we see it at Hanapin and we suspect many of you may be experiencing it as well.
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Treat Bing Like A Special And Unique Snowflake
Given the unique audience within the platform, account managers are wise to optimize and update their strategy based upon distinct features offered by Bing.
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What You Should Expect From Expanded Text Ads
Google announced that advertisers will now be able to write longer, more detailed ad copy. Find out what it means for you and what to expect.
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Don’t Be Afraid To Create Your Own Metrics To Judge Success
There are custom metrics that don't necessarily exist within AdWords but can be created by the information given to you. Read on to learn more!
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How Sales Stays Informed In The Digital Marketing World
As a member of the sales team, one of the most important things you must do is stay educated on industry news and trends.
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Get Your PPC Reporting Right
Creating meaningful reports require that you know your audience and what they fill find most important. Learn how to create better reports.
How Micro Targeting And Micro Messaging Drives Your PPC Forward
In this post, we’ll discuss how to leverage PPC data on its most granular level to drive increased engagement and conversion rates.
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