The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey.
Continue Reading Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
How spectators consume sporting events and a massive expansion in the digital space will prove to shake up who and how advertisers reach their audiences.
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
Continue Reading View Ad Creative Through The Eyes Of Your Searchers
Remarketing prevalence is well founded based on competitive returns in both volume and efficiency. With that said, this "low hanging fruit" world isn't always easy to pick.
Continue Reading Leveraging Analytics For Remarketing: Picking The Ripest Fruit
We'll be talking about tips for setting up your expanded text ads for success and how to measure performance. Let’s all get woke.
read on to learn how you can create influential and attention grabbing PPC client presentations.
Continue Reading Prepare Powerful PPC Client Presentations That Make An Impact
The client-agency relationship is changing - we see it at Hanapin and we suspect many of you may be experiencing it as well.
Continue Reading Reimagining The Client/Agency Relationship Model
Given the unique audience within the platform, account managers are wise to optimize and update their strategy based upon distinct features offered by Bing.
Continue Reading Treat Bing Like A Special And Unique Snowflake
Google announced that advertisers will now be able to write longer, more detailed ad copy. Find out what it means for you and what to expect.
Continue Reading What You Should Expect From Expanded Text Ads
There are custom metrics that don't necessarily exist within AdWords but can be created by the information given to you. Read on to learn more!
Continue Reading Don’t Be Afraid To Create Your Own Metrics To Judge Success
As a member of the sales team, one of the most important things you must do is stay educated on industry news and trends.
Continue Reading How Sales Stays Informed In The Digital Marketing World
Creating meaningful reports require that you know your audience and what they fill find most important. Learn how to create better reports.
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