Quality Score is used as a signal for the relevance of your keywords, ads, and landing pages to user search queries, making it a useful diagnostic.
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PPC Strategy
Google To Introduce Attribution Model Options For Conversions
According to a recent announcement by Google, improvements are on the way to allow attribution tailored to unique needs throughout an account.
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“Time Waits For No One” – Time Management Tips For PPC Pros
“Time waits for no one.” Whether or not you’ve heard that phrase before, one thing is for sure – it definitely resonates within the PPC industry.
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All That Glitters Isn’t PPC Gold
How do you tell the difference between the good and the bad? The PPC Gold and the PPC Pyrite?
Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
Though I don’t disagree that digging into data is an integral part of our profession, it is possible to run successful accounts without being a “data nerd.”
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Maximizing Trade Show & Expo Sales with PPC
If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC contribute to an improved ROI. Today you'll learn 4 crucial steps that have lead to success in promoting ticket sales for expos and trade shows.
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How The Zodiac Affects Your PPC Life
This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination.
4 Ways Google Tag Manager Will Help Your PPC
Here are four reasons why you need to try Google Tag Manager if you aren't already.
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Knowing When It’s Time To Explore New PPC Engines
Read about my 4 favorite ways to determine if it’s time to accelerate your growth strategy by exploring new PPC engines.
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Build Lower Maintenance PPC Campaigns With These 4 Tips
By spending a little more time in the beginning on new PPC campaign builds, you can save time in the long run.
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4 Tips For Better Client Onboarding
The following 4 tips can help you through the onboarding process with a new PPC client.
What Bing Ads Native Advertising Means For You
Lots of exciting new features are rolling out for Bing Ads in 2016, including Bing Native Ads. Read on to see what this new feature means for you.
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