Even after attaining efficiency, you can still grow your paid search account by reviewing your campaign settings.
PPC Strategy
3 Easy Ways To Be Proactive On New PPC Accounts
In paid search, it can be difficult to stay ahead of the game. There are, however, steps PPC specialists can take when working on new accounts to be aggressive.
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Initial Strategies For DoubleClick Bid Manager
In this post, we will identify a few strategies to get started or expand into the DoubleClick Bid Manager platform.
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What The AdWords Sidebar Announcement Means For You
The paid search industry is abuzz, as news that Google will be removing sidebar ads and adding a fourth paid ad above the organic listings was announced.
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Amazing Automated PPC Rules You Must Use
PPC automated rules can help you save time and money and help you achieve account goals.
Waking The Dead – Breathing Life Back Into Stagnant Accounts
The PPC landscape evolves around the current competition, client needs, and tools/technology available. Learn how to stay up to date & avoid a stale account.
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Audience Targeting – The 2016 PPC Trends To Watch
As we kick off 2016, audience targeting is all the buzz. From AdWords Customer Match to Bing Remarketing, audience-based targeting will be a trend to watch.
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Using PPC Strategy Roadmaps
In this whitepaper, we'll go through our roadmap process and provide detail about how to use this document as a springboard for productive conversation.
5 Steps For Creating A Solid PPC Competitor Strategy
Analyzing PPC competition can help provide key insight into performance trends. Learn how to use that info to create a PPC competitor strategy in 5 steps.
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Why You Need To Constantly Be Innovating
As account managers, we are constantly faced with the challenge of keeping our fingers on the pulse of the latest PPC innovations.
Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
Lets’ discuss how we can make a case to our key stakeholders to adopt attribution modeling to prove the entire value of PPC.
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Using Search Funnels To Measure Branded Performance
Last week we touched on the importance of search query reports to measure the value of branded campaigns. Today, we're going to look at search funnels.
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