Google offers 6 flexible bidding strategies. Depending on your goals, you may or may not want to use one of these bidding strategies.
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PPC Strategy
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Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.
8 Good Reasons To Bid On Your Pure Brand Keywords
There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post.
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Service Provider Problems? 4 Areas To Consider Before Firing Them
When working with tools, there are times that these costars become more of a thorn in my side than the benevolent assistants I need. When does it become time to make a change?
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The Case for YouTube Advertising
YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.
Amazon Text Ads Are Here – What Does It Mean For You?
In order to bridge the gap between Product Ads and other Amazon seller services, Amazon has released Text Ads. Learn how to setup and what our initial thoughts are.
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Keyword Expansion For Venture-Backed Companies
Last week we touched on market expansion for venture-backed companies. Today, we're going to focus on keyword expansion.
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10 Steps To Strategic Account Management
In today's post, I will outline steps to start getting your mind focused on the strategic elements of PPC account management.
Outmaneuver Your Competition With Bing Ads Marketplace Trends
Understanding how your competitive landscape is changing can help you diagnose account performance woes and ensure that you don’t miss out on actionable opportunities.
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What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
We've gathered hourly performance data from 8 different ecommerce accounts. Check out our findings and what it means for you.
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PPC For Venture-Backed Companies
In order to endure, maintain the positive trend, and conquer your constantly changing goals, you must be prepared to try new things with your paid search efforts.
Going It Alone – Should You Become An Independent PPC Operator?
Ask yourself these 8 questions when you are considering whether to become an independent PPC professional.
Continue Reading Going It Alone – Should You Become An Independent PPC Operator?
