Ask yourself these 8 questions when you are considering whether to become an independent PPC professional.
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Two Advanced Ways To Build Strong Client Relationships
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth.
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Getting A Job In PPC: Some Great Resources For Expanding Your Knowledge
This post provides resources to anyone who is looking to land a job in search marketing, but may not feel confident that they have the expertise to get noticed.
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Weekend Bidding Rules For Better Cost Per Acquisition
Learn how we implemented a weekend bidding strategy that reduced cost per acquisition while still managing to grow weekend lead volume.
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Dissecting PPC Agency Pricing Models
This blog post explores PPC pricing models and and also outlines the pros and cons of a handful of other methods and services.
Live Stream of New Flash Webinar @PPCHero Tomorrow!
Join the live stream on PPC Hero's twitter page (@PPCHero) tomorrow, 7/29 at 1:30pm EST for a Flash webinar on segmenting by match type.
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5 Ways PPC Accounts Are Like Toddlers
PPC accounts and toddlers are both similarly draining for remarkably similar reasons. Read on to find how why!
Hero Conf’s First Speaker Diversity Report
With a nod to SMX’s inaugural Gender Diversity Report, here’s a look at the breakdown of speakers for Hero Conf 2015 in Portland:
How We Quickly And Profitably Ramped Up Spend
My client needed to increase paid search spend an additional $100K over the amount they originally budgeted for. This is how we did it.
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Turn Yourself Into A PPC Time Management Machine With These 4 Techniques
I've devised 4 tactics that help me manage my accounts as best as possible while also taking into account a myriad of unexpected tasks.
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Living In The Micro-Moment: Rethinking PPC Strategy
On May 5th, Google introduced Micro-Moments. Learn about Micro-Moments and how to align PPC strategy to influence the user purchase journey.
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How Policy Updates Helped Increase Conversions by 34% – The Importance Of PPC Diversification
If you have a diversified PPC strategy and are quick to adapt, you can take a bummer of a situation like policy restrictions and turn it around.
