Goals grow, strategies change, engines constantly “improve” their platforms, etc. It requires a type of patient urgency that few have.
PPC Strategy
Why We Need To Fail In Order To Move Forward
I’m a firm believer that you must make mistakes in order to learn and progress in your career. Find out why!
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One Way To Become A Remarketing Jedi: Use the Analytics Force
We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire.
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How PPC Creates Synergy Throughout The Marketing Program
PPC both complements and positively affects other areas of your online and offline marketing programs.
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Uncovering Conversion Landmines Through Mystery Shopping
What is mystery shopping and how can it help us improve conversion rates for our clients. Find out!
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Increase User Engagement For PPC Traffic
While user engagement is a non-traditional PPC goal, there are optimizations and strategies we can take to drive qualified and engaged users to the site.
Two Reasons Why I Don’t Buy Into The Quality Score Hype
Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.
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Understanding Budget’s Role In PPC Account Performance
We’ll dive into some budgeting tactics you may want to take when launching new campaigns or as you optimize the account.
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Use Remarketing To Think Like A Direct Marketer
Thinking like a direct marketer is crucial to having the best paid search strategy. Read how remarketing can help.
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The Client Relationship Mistake We All Make
Many of us make a mistake on a daily basis that we don’t even realize we’re making. Find out what that mistake is.
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Dynamic Search Ads: An Underused Way to Grow Your PPC Account
15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.
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How PPC Helps Your SEO Efforts
Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts.
