Paid search accounts aren’t just a tactic in a more encompassing marketing strategy, but rather, they deserve strategies of their own.
Continue Reading One Huge PPC Mistake: Conflating Tactics With Strategy
The 3i’s Of Real, Sustainable Improvement
Goals grow, strategies change, engines constantly “improve” their platforms, etc. It requires a type of patient urgency that few have.
Why We Need To Fail In Order To Move Forward
I’m a firm believer that you must make mistakes in order to learn and progress in your career. Find out why!
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One Way To Become A Remarketing Jedi: Use the Analytics Force
We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire.
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How PPC Creates Synergy Throughout The Marketing Program
PPC both complements and positively affects other areas of your online and offline marketing programs.
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Uncovering Conversion Landmines Through Mystery Shopping
What is mystery shopping and how can it help us improve conversion rates for our clients. Find out!
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Increase User Engagement For PPC Traffic
While user engagement is a non-traditional PPC goal, there are optimizations and strategies we can take to drive qualified and engaged users to the site.
Two Reasons Why I Don’t Buy Into The Quality Score Hype
Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.
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Understanding Budget’s Role In PPC Account Performance
We’ll dive into some budgeting tactics you may want to take when launching new campaigns or as you optimize the account.
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Use Remarketing To Think Like A Direct Marketer
Thinking like a direct marketer is crucial to having the best paid search strategy. Read how remarketing can help.
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The Client Relationship Mistake We All Make
Many of us make a mistake on a daily basis that we don’t even realize we’re making. Find out what that mistake is.
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Dynamic Search Ads: An Underused Way to Grow Your PPC Account
15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.
Continue Reading Dynamic Search Ads: An Underused Way to Grow Your PPC Account
