The Flanking Strategy comes in handy when you are playing in an industry that is competitive and you can’t follow the high CPCs that are the reality of your market.
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Bidding Strategies: A Pair of Case Studies
Bidding strategies are important to test. Looking at the typical behavior of the account should help choose the correct strategy to improve performance.
Save Time On Tactical PPC Work
After you do all of the hard work analyzing your PPC account, you’re going to need to implement some changes.
Structure Your Way To Google Shopping Success
After reading this post you should have at least a basic understanding of how to structure your Google Shopping campaigns to your goals and situation.
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The Do’s And Don’ts of Leveraging Search Engine Reps
Read on for some tips of how you should and shouldn’t utilize search engine reps.
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Utilize These 4 Ad Extensions Above All Else
Taking advantage of ad extensions is crucial in providing potential customers the ultimate experience and improving performance within your account.
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Strategies For Better PPC Analysis
Analysis comprises a bulk of work time for most PPC managers, but there are things you can do to streamline your work flow to make the process a bit quicker.
How Friendly Is Your Mobile PPC Presence?
In this piece, I will discuss some PPC tactics that will help bring your mobile presence to the forefront.
Using RLSAs To Stay Live When Budget Is Low
Recently, one of my clients came to me with a fairly common problem. Due to the seasonality of their business, they have certain months during the year with a lower budget allocated to Search and Shopping campaigns. During these months,...
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How I Increased Leads For My Client In A Niche Industry
I am going to show how I was able to turn an account with too few leads into an account with a large volume of leads without sacrificing quality.
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One Surefire Way to Maximize a Limited by Budget Campaign
It’s a painful thing, seeing those three orange-faced words smackdab in the middle of the AdWords Interface: Limited by budget.
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Need Fast Growth? How To Ramp Up Your PPC Program Quickly
Today I’m going to share advanced strategies for achieving increased growth within your paid search program.
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