In this post, I will outline the steps for getting successful account management off on the right foot.
PPC Strategy
Don’t Forget The Basics! Audit Your Account – A New Case Study
Someone who isn’t intimately familiar with every detail of the account and client can provide some good insight and new ideas.
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[New Webinar with Formstack!] – 5 Super Smart Strategies To Drive Leads With PPC and CRO
These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission,...
Escape Your PPC Data Rut With These Four Reports
To help you gain a fresh, new perspective on your account, I’ve highlighted reports I feel are helpful to spark an in-depth analysis that could lead to huge gains.
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Top Products Or All Products? The Google Shopping Debate
In your Shopping campaigns, should you bid on all products or just your top products? See what I think.
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Volume or Return? – Where to Focus PPC Performance for Your Business
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”
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True or False: My PPC Goals Are Realistic
Without goals, there is no way to create a long-term strategy for an account. There is a clarification to make: goals and performance are different.
Critical Injuries That Will Take You Out of the Game
Here are the top three ways you can injure your account through over-exertion, which will surely take you out of the game
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How Football Shaped My Philosophy Regarding PPC
Building successful paid search accounts requires a well-defined philosophy for approaching account work.
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What The Google Trusted Store Announcement Means For Merchants
The process for online merchants to become Google Trusted Stores has become much easier.
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The 15 Biggest PPC Mistakes and How To Avoid Them [On Demand Webinar!]
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its...
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Singing This Unsung Hero’s Praises – Proper Account Structure
Without offensive linemen, the game of football would be very different. The same can be said about proper account structure.
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