Account managers are excited about growth opportunities for the new year, especially with Yahoo Stream Ads
PPC Strategy
Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
Remarketing to converting users is a great opportunity to nurture leads into sales, and create lifetime customers for ecommerce accounts.
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An Explanation Of The AdWords Conversion Optimizer Tool
AdWords Conversion Optimizer is a tool that helps acquire the most conversions possible at a defined target cost per acquisition.
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From Zero to Hero: Measuring PPC’s Impact On Brand Awareness
Brand awareness can make or break a business, and it’s something that is most often a focus for traditional marketing channels. PPC can also help to improve brand awareness.
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2 Important Ongoing PPC Agency Services
You may not be looking for full PPC management services, but you know that you need extra eyes on the account. We list two ongoing services that PPC agencies can offer.
How I Raised My Conversion Rate By 400% In 6 Days (And Why These Numbers Count)
You need to give your PPC landing page claims some teeth and make them real to the user
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2015 Prediction: The Year of Bid and Budget Automation
2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’.
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PPC Agency Consultation Services
Some PPC accounts don't require agency management, but rather consultation from time to time. One-time and ongoing consultation may be the right option for you.
The Art Of The PPC Account Transition
Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition.
4 More Unique Solutions PPC Agencies Offer
Our team has explored the topic of selecting the right agency, and now it’s time to outline some of the various ways you could work with that agency.
Setting Up Your Search Engine Marketing (SEM) Strategy
We are going to answer the question, ‘What is SEM?’ and discuss how paid search fits within your digital strategy.
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[New Webinar with Visual Website Optimizer!] Master Class: Secrets to a Cohesive PPC Campaign
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message,...
