URL tracking takes time to set up, but the rewards make it time well spent.
PPC Strategy
Here’s How Every PPC Marketer Should Deal with Abandoning Visitors
I want to build on and explore specific tactics you can use to capture abandoning users in your PPC campaigns.
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4 Unique Solutions PPC Agencies Can Offer
As you open up the door to research potential partners to assist with your PPC, consider how each agency may be able to tailor their offerings to fit.
Strategies For Targeting Top Of Funnel Keywords
Though it would be ideal to only bid on specific keywords, we would not see account growth without targeting top of funnel terms.
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[Webinar Recording] Planning A Knockout 2015 PPC Strategy
Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you through some of the most popular...
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PPC Mistakes You Didn’t Know You Were Making – On Demand Webinar!
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
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Planning A Knockout 2015 PPC Strategy [New Webinar With AdStage]
Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you through some of the most popular...
Continue Reading Planning A Knockout 2015 PPC Strategy [New Webinar With AdStage]
5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]
Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing’s Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each...
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Agency Tips: 7 Steps for Communicating Bad News
View 7 steps for better communicating bad news and possible solutions to clients.
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The Do’s & Don’ts of Agency Goal Setting
This post outlines some basic do’s and don’ts that will help clients set appropriate PPC goals with their agency.
Top 5 PPC Fails
I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid search campaigns, along with possible solutions.
Defining Cost-Per-Click (CPC)
CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked.