A good PPC strategy is one that is working toward the right goal, with the right strategies in place and the ability to activate them.
PPC Strategy
A Process for Setting PPC Goals
Set solid goals upfront and document both successes and failures and present these scenarios for the client.
10 Ways To Grow Your PPC Account – New Whitepaper!
Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the...
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PPC Account Structuring and Campaign Building in Excel
For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account.
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5 Tips For PPC Success in the Health & Supplement Vertical
Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry. The Health and Supplements vertical for PPC is complex as it is heavily...
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PPC Insights for the Tourism & Travel Industry
Series week continues as we assess PPC management across different industries. Yesterday, Kevin covered the Healthcare industry. Today, Kristina is discussing the Tourism and Travel industry. When I think of the many industries that see success in paid search, vacation and traveling...
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Managing an Education PPC Account. What You Need to Know
I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations restrict the way users are messaged, bid prices have soared making...
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How To Run PPC Accounts in the Cutthroat Healthcare Vertical
Series week continues as we assess PPC management across different industries. Yesterday Rachael covered PPC for the IT and Technology industry. Today, Kevin covers the healthcare industry, and specifically business-to-business.
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Pay-Per-Click Inside the Financial Services Vertical
Series week continues as we assess PPC management across different industries. This morning Rachael covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the...
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PPC Tips For The Software and Technology Industry
PPC tips for Account Managers who are managing AdWords accounts for software or IT technology clients.
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5 Competitor Strategies For Small PPC Budgets
PPC can be a competitive space. Learn how to get an edge on competition with 5 strategies for competing against big budgeted competitors on a small PPC budget.
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Audit Your PPC Account in 20 Minutes Using AdWords Segments
80% of the time there are opportunities for increased efficiency just by looking at PPC segments. Learn how to run a 20-minute audit using AdWords Segments.
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