Upon inheriting a PPC account, I identify three areas that are underperforming and what fixes can be made to improve performance quickly.
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PPC Strategy
5 Steps To Choose The Right Pay Per Click Company
Choosing a PPC management agency that can maintain and expand your account in the long term based on your individual goals is vital to success in search engine marketing.
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Google Online Marketing Challenge: Creating The Next Generation
The GOMC is a program in which students participate in teams of 3-6 to run a three-week AdWords campaign for a business or non-profit organization.
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Ranking The AdWords Shared Library Features
The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient.
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Avoid A GDN Disaster With One Simple Optimization
Are Mobile Apps leaking money from your Display Network campaigns? See if your GDN campaigns are losing money & how to fix with one simple optimization.
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Move Past ROAS And Think ROI
Having worked primarily with eCommerce accounts, revenue and return need to be reviewed beyond face value in order to determine if PPC is truly profitable.
How to Get Ahead on the Google Display Network
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
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Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success.
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Selling PPC: Stop Pushing, Start Listening
Do you focus too much on pushing information when trying to sell PPC to potential clients or employers? Try to focus instead on this more important aspect.
Who’s Managing Your PPC? Pros and Con’s of In-House and Agency
There are three ways to manage PPC programs - each with its own set of strategies and tactics as well as pros and cons.
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These 3 Ethical Advertising Notions are Archaic
There is a paradox inherent in the values commonly upheld as standards for ethical advertising versus the realities of the advertising industry.
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Get Proactive And Reactive With Your Keyword Research
Keywords are the fundamental building blocks of any paid search account. It is crucial that you continue to find and develop new keywords so your account can grow.
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