One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth.
PPC Strategy
How to Build a Winning Native Advertising Strategy
Native advertising is one of the best ways to gain increased engagement from high-intent audiences. Learn how to build a winning native strategy from an expert.
Continue Reading How to Build a Winning Native Advertising Strategy
PPC Account Transitions: 4 Parts Of A Smooth Handoff
Learn how to make PPC account transitions effective and efficient, for your replacement, manager(s), and other stakeholders.
Continue Reading PPC Account Transitions: 4 Parts Of A Smooth Handoff
What Clients Want
An experienced Group Account Director highlights the top requests that clients ask of their agency and how to deliver them.
How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
One Senior Paid Strategist shares how she strategically crafted a funnel with conversion action sets and the resulting performance.
Continue Reading How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
Despite Facebook boycotts, 81% of survey respondents were advertising in the platform last month
We’ve been tracking COVID-19’s impact on the paid media industry. Get insights on where paid media dollars are being invested and predictions for next month.
5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read.
Tips for Building Expansion Proposals
This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.
Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.
Continue Reading Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
Reduce Ad Copy Mistakes With Ad Content Calendars
By creating a content calendar to improve coordination with internal teams, you will improve the effectiveness of PPC campaigns.
Continue Reading Reduce Ad Copy Mistakes With Ad Content Calendars
Google Ads Audience-Based Campaign Restructure Case Study
Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.
Continue Reading Google Ads Audience-Based Campaign Restructure Case Study
When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC
Many brands are seeing strong year over year growth and in some cases with a conservative PPC strategy. Why is this and what does it mean for future strategies?
Continue Reading When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC
