Developing a winning paid search program is a large and complex undertaking. Let's explore a couple questions you should ask when building out a PPC program.
PPC Strategy
What PPC Impression Share Really Tells You
Impression share metrics are often used as the key indicator of one’s market share. Our case study reveals that this metric can be quite misleading.
Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
In this article we’ll explain why we are actually excited for Google’s announcement that they are providing call tracking for AdWords.
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How To Turn Competitive Analysis Into Actionable PPC Gains
Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors.
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Easily Predict The Future Performance Of Your PPC Account
While we cannot predict our certain PPC future, we are able to look at past performance and quite recent performance and draw some conclusions.
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Account Structure: The Backbone of PPC Success
Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data...
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Why It’s Crucial To Audit PPC Accounts Ahead of Management
PPC account audits allow the agency to get a solid introduction to the campaigns they may end up managing, while the client can learn more about the agency.
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Quality vs. Quantity of PPC Conversions: A Case Study
I am going to share a case study which proves that focusing on lead quality is the first and best way to improve business performance.
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What I Learned During My First Year in PPC
My 1-year anniversary at Hanapin is this month, and what a year it’s been!
8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are,...
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[Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
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Managing PPC Education Accounts During Back to School Season
I’m going to discuss how education based paid search advertisers can take advantage of the increased traffic during back to school season.
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