Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences...
Continue Reading Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don’t...
Continue Reading [Webinar Recording] 10 Ways To Outsmart Your PPC Competition
Over the last few weeks, I have spent quite a bit of time auditing PPC accounts in order to identify opportunities and provide specific recommendations to help keep accounts moving towards their goals. The biggest issue I face when starting...
Continue Reading Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don’t...
Continue Reading New Webinar With Wordstream! 10 Ways To Outsmart Your PPC Competition
We tend to think of our PPC accounts in terms of how we can grow volume. There are always keywords to add, new sites to target with your Display ads, different ad copy to test, etc. However, there are many...
Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers...
Continue Reading 5 Options to Ensure Accurate PPC Conversion Tracking
As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal. We’ve released it quarterly and semi-privately for years, but this year, we’re changing it up. We’ve started hosting quarterly industry surveys via the Hanapin Forum...
Continue Reading Our Quarter 2 Compass – Overcoming PPC Pain Points
New client account assignments are not a task to be taken lightly. In fact I would say this might be one of the most crucial steps in onboarding new business. Account Managers (AMs) can’t be assigned like used car lot...
Continue Reading 6 Factors to Assigning the Right PPC Account Manager
It’s no secret that I’m a huge fan of AdWords Dynamic Remarketing as I’ve seen this type of campaign produce amazing results for my clients. The ability to showcase the products visitors viewed as they traverse Google’s Display Network is powerful....
Continue Reading AdWords Dynamic Remarketing – Oh The Possibilities
I’ve spent quite a bit of time recently reflecting on how I’ve managed my accounts over the years. As I’ve gone through this process, I have discovered 12 things that lead to better performance and increased efficiency when done consistently....
Lead generation can be a tricky game when it comes to PPC. In eCommerce, someone purchases a product and revenue is immediately generated from that conversion or sale. When focusing on lead gen, the initial conversions can be deceiving because...
Do you want to learn more about the best practices when dealing with Google AdWords? Well, start taking notes. Google and Search Engine Land have worked together in order to give you the opportunity to read up on the latest...
Continue Reading Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series
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