While ads have continued to evolve this year with new extensions and formats, bids have been the portion of this holy trinity of PPC that have changed the most over the past 12 months. Today we're going to recap exactly...
PPC Strategy
6 Exciting Changes Coming To Google & PPC In 2014
Thanks to the fun of Enhanced Campaigns, 2013 was an extremely interesting year for PPC. Google made a ton of changes that we all had to learn to adapt to. Looking ahead to 2014 don’t expect anything as radical again,...
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Multiply Your PPC Channels With a Quick-Start Guide to Twitter Ads [NEW WEBINAR]
Twitter has fast become the leading social network for information discovery and connecting socially with peers in one’s industry. If that sounds like a perfect combination of the best parts of LinkedIn and Facebook, you’re right! And the ad returns reflect...
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Three Scripts to Get You Started with AWQL
The AdWords Query Langauge (AWQL) is an extremely useful extension to AdWords scripts. While scripts allow you to access the entities in an account, AWQL adds the ability to access the AdWords API reports. All the data in the dimensions...
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar]
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar] Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to...
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Pull Any AdWords Data In A Snap With AWQL
We’ve talked about making changes to your account with scripts, but what about just pulling data? AdWords Query Language (AWQL) adds this ability to quickly pull data and export it. In fact that is what is was made for! AWQL...
User Generated Facebook Ads The Right Way
In my opinion, people go about “user generated” ads in exactly the wrong way. They go about it the lazy way, which is to say they pitch all the work over to the users and customers and then expect the...
Best Practices: Optimizing Your Bids By Time of Day
Ever since enhanced campaigns have come into play, bid adjustments have become the heart of any optimization strategies, and discovering the particular day and time that your target audience converts the most will enable you to increase your accounts’ performance...
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Maximize The Value Of Remarketing This Christmas
October is a funny time of year for retailers; summer is over and the build up to Christmas is just beginning. At this time of year traffic starts to increase but conversion rate might not follow suit. Consumers have started...
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Social Media PPC: Advertising vs. Content Marketing
I’ll admit it: I used to be the guy that always wanted to get one thing straight — there was Social Media, and there was advertising on social media platforms. It’s an important distinction because a banner ad on a...
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Should Every PPC Expert Know CRO?
On more than one occasion in the past year I’ve been asked the question “How do you know when PPC is just not going to work?” The answer is – when you give up on making your website better.
Industry Targeting: PPC for EDU Toolkit
Education is one of the most competitive verticals in online advertising. Your SEO and PPC campaigns can help to alleviate some of this competition. The good news is, you can optimize your efforts through cost per enrollment tracking, remarketing and...
