Education is one of the most competitive verticals in online advertising. Your SEO and PPC campaigns can help to alleviate some of this competition. The good news is, you can optimize your efforts through cost per enrollment tracking, remarketing and...
Increase the Power of AdWords Scripts With a Few Simple Edits
AdWords scripts are a powerful tool for making changes in your account. They can both alter entities in your account as well as make reporting a breeze. The main issue for most users is, what’s next? Sure the scripts you...
Continue Reading Increase the Power of AdWords Scripts With a Few Simple Edits
Optimizing What You Can’t See: The Lead Quality Challenge
Lead Generation. These two words have the ability to strike fear in the hearts of PPC Heroes everywhere. Leads can be as elusive as Bigfoot himself when it comes to identifying the value your client associates with each conversion. All...
Continue Reading Optimizing What You Can’t See: The Lead Quality Challenge
How To Bid Smarter With Your Ideal Keyword Positions
Whenever we make changes in an account here at Hanapin we like to do what we call “Bookending”. Essentially this is creating a rough estimate of the projected impact of our changes on spend, conversions, CPA et al. It’s a...
Continue Reading How To Bid Smarter With Your Ideal Keyword Positions
PPC Reality Vs. PPC Theater
Disclosure: The idea for this post from Chiefmartec.com who gave a great argument against big fancy dashboards that pump data into your brain and for strategic data that helps you make good choices. I see this type of PPC Theater...
When Is It Time To Stop Doing PPC?
Every business has to decide at one time or another if PPC is still a viable channel for them. It may be that new channels have proven to be more profitable or that PPC profits have shrunk as demand has...
The PPC Meeting Survival Guide
Some of my favorite topics on this blog deal with case studies analyzing account performance in painstaking detail. It makes sense – this is an intensely data-driven line of work, often requiring hours of analysis. But it’s important that we...
Now Available: The 2013 State of Paid Search!
You wanted it, you participated in it, and now you get to see the results! Our report on the 2013 State of Paid Search is now available for download, and as always, it’s based on your answers to our Hanapin...
Continue Reading Now Available: The 2013 State of Paid Search!
PPC Hero’s Social Media Report Card [Infographic]
Social networks offer up an entirely new world of PPC advertising opportunities, and they offer online marketers the chance to do and see things we haven’t been able to do in the past. That’s definitely a good thing, except where...
Continue Reading PPC Hero’s Social Media Report Card [Infographic]
25 Ways PPC Has Changed In The Past Year
We take a dive into the top 25 changes in PPC that have affected the way we work on PPC accounts and think about PPC over the past 12 months.
When and How to Use AdWords Image Extensions
The PPC world has been humming with discussion (and speculation) since Google made a big splash with their announcement that AdWords would now allow image extensions. No, images in search results are not new, and they’re not even particularly new...
Continue Reading When and How to Use AdWords Image Extensions
How To Create Customer Profiles For Your Facebook Ad Campaigns
What is a customer profile? Police are notorious for creating profiles. They put these together to help others know what to look for when hunting down a criminal. We’re not going to be hunting down criminals today, but we will...
Continue Reading How To Create Customer Profiles For Your Facebook Ad Campaigns
