PPC is fun. While there are surely people that disagree with that assertion (namely, anyone to whom I’ve explained what I do for a living), we within the industry know better. There are cool things to talk about all the...
Continue Reading Three Automated Reports That Will Make You a Better Account Manager
Want to reach further with your marketing? An international PPC campaign can be a key part of getting the word out about your product or service. Overseas consumers are coming online at an incredible rate. According to Internet World Stats,...
Continue Reading Tap into Foreign Markets With International PPC Campaigns
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2 see here, for part 1 see here. ————————————————–...
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2, for part 1 see here. ————————————————– This...
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. ————————————————– In this three-part series I will outline the routine we...
I would imagine most people are expecting a pretty sweet Hanapin sales pitch right now. While I hate to disappoint, that will just not be the case. Here’s why: any agency that says they’re the best choice for any/all client(s)...
Continue Reading 5 Steps to an Effective & Efficient PPC Agency Search
For the final part of our January series – Things to test in your account in 2013 – I’m going to be diving into the wonderful world of the Google Display Network, or GDN for those of us who love...
Continue Reading 11 Important Questions You Must Ask Yourself About Your Google Display Campaigns
Many of you have been wondering what type of content to expect at Hero Conf 2013. Well, today we are breaking that ice and sharing an exclusive piece from one of our 47 Hero Conf 2013 speakers, Matthew Umbro. Today...
Continue Reading Don’t Be Afraid to Exclude PLA Search Queries
To start your new year out right, you should look for some big ideas to bring to the table for your PPC campaigns to your client or boss. I recently polled the group over at Reddit.com/r/PPC to see what they...
Continue Reading A New Year Means New Ideas For Your PPC Accounts
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading Product Listing Ads: My Favorite Thing About 2012
I’m sure most of you had thoughts about managing what you would consider being a dream account. You know, a high-spending client that generates tons of sales with CPA inline. Heck, maybe you even access to a full landing page...
Our Next Hero Conf 2012 Speaker transcript is from our Super Panel Discussion. If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, all you need to do is sign...
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