This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.
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From Last Click To Position-Based: An Attribution Test
Get an overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, our results, and advice for future tests.
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Getting Started with Programmatic Advertising
Learn what programmatic is, the top 4 questions to ask when getting started, and learn about 3 resources to help guide your programmatic next steps.
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BREAKING: The 2020 PPC Hero Summit is on February 12th!
The 2020 PPC Hero Summit is a half-day, free online event for digital marketers that want to become smarter and more effective at paid advertising.
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December Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
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PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
In this video, Hanapin's Danielle Gonzales and John Williams discuss the future of PPC and what's on their wishlists for 2020.
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Make Time Management Your New Year’s Resolution
Creating work habits that are effective in helping you manage your time is essential to increase your productivity and decrease stress levels.
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6 Facebook Ad Strategies All Ecommerce Brands Need
Facebook ads are an effective and affordable way marketing method. Here are six essential strategies every ecommerce brand needs in 2020.
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Introducing the Ad Gallery
A paid media gallery for digital marketing heroes. Ads from Google, Microsoft, Facebook, Youtube, Linkedin, Pinterest, Instagram, and Amazon.
[Hero Academy Video] What You Need to Know About Naming Conventions
In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up.
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[Hero Academy Video] Overview of Frequency Capping
In this new, short video on Hero Academy, Account Manager Ryan Opal, will talk you through how to manage frequency capping in Google, Facebook, Amazon Programmatic, Display, and Video 360.
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#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.
