Last week, Wordstream asked the Hanapin team to participate in survey to find out which PPC metrics account managers think are the most valuable. It brought me back to when I was first learning about pay-per-click and felt overwhelmed by...
PPC Strategy
Diagnosing a Problem Account
At some point in our tenure as a PPC account manager, we all encounter an account that just seems flat out stuck. Conversions start to steadily decrease, click-through rate starts to slide, and if you’re especially unlucky you’ll start seeing...
Keyword Match Types: The What and Why
Keyword match types are not a one size fits all kind of deal (like stretchy pants). Instead, all three can be utilized together, or separately, depending on your PPC strategy and/or business type. Each match type has its own set...
Whaddya’know Wednesdays: Quality Score
Quality Score is sometimes seen as this mysterious force that affects your AdWords account without any way to manipulate it directly. You certainly can’t pay for a better QS–you can only raise it by optimizing your account to do so....
Ticker Tuesday: Using Video In PPC
It’s sometimes easy to assume that video is only good for SEO. But video has a lot to offer PPC, especially when it comes to landing pages, conversion types, product demonstrations, and convincing your customers to convert. In this episode...
What We Wished We Had Known About PPC
Here at Hanapin, we love working with pay per click. We hound after the latest and greatest PPC news, integrate ourselves with advanced tools, and share our expertise through guides, series, and (coming soon!) our very own Hero Conf. But...
PPC Pitfalls For Beginners, Part II
This is the second of a 2-part blog post highlighting some common pitfalls you want to avoid when getting started with paid search. The first installment took a look at loose account structure, aggressive keyword bidding and poor ad copy....
Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC
Part of why I love being a search marketer is that there is such a thriving culture, whether you interact with your fellow SEMers online, at conferences, or even at your local bar. But one thing that has always surprised...
Continue Reading Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC
Why You Need a Video Campaign, and Why It’s Easier Than Ever
Video killed the radio star, right? I tried my best to avoid this 80s song (I wanted to include “Hearts on Fire” from Rocky IV, but you try and post that in a PPC Blog), but video is the new...
Continue Reading Why You Need a Video Campaign, and Why It’s Easier Than Ever
Ticker Tuesday: Organizing PPC Campaigns For Fun And Profit
Increasing your Quality Score is fun, right? And, hey, profit’s pretty okay too. But to achieve an enjoyable and lucrative PPC account, it’s important to ensure that your campaign structure is organized to bring you in the highest Quality Score as...
Continue Reading Ticker Tuesday: Organizing PPC Campaigns For Fun And Profit
Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
As pay per click managers, we are all way too busy to be monitoring every minute moment in our PPC accounts. So why aren’t you using more automated tools? From Google’s automated rules to reports downloaded through Analytics Intelligence, Google has...
Continue Reading Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
PPC Pitfalls For Beginners, Part I
If you’re new to the game, paid search can seem like a daunting task at first. I remember my first few days at Hanapin feeling the same way, but I can tell you from experience that this is one of...
