When budgets are time flexible, the client's bottom line is more than likely to be positively impacted. I've noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic...
PPC Strategy
4 Ways to Harness Detailed Demographic Data
These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists.
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6 Tactics to Dominate Local PPC
From location and call extensions to local service ads, learn six approaches to dominate local PPC.
70/20/10 PPC Budgeting
Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed.
Tips to Lower Rising Cost Per Click
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked...
The Fast & The Curious: how chatbots meet modern buying demands
If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots...These are an excellent...
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Deals, Deals, Deals! A Promotion Ad Copy Case Study
When it comes to best practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance - every account exists in a different context with a...
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How to Use RSAs with Limited Data
RSAs are the newest ad format by Google. Using automation, it can be tricky to understand exactly how the system is showing ad variants. Learn how to create a better RSA strategy that gives you freedom through automation, but insight...
Starting Your Digital Journey As A Small Business
There's a huge discrepancy in the value many small business owners place on digital presence and marketing compared to the known value digital provides.
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The #1 Way to Take Your PPC Strategy from Average to Expert
Explore how online user behavior is a crucial component of being able to take your PPC strategy from average to expert!
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Mobile Gaming: Boosting User Retention with Digital Advertising
Explore unique tactics in both Facebook and Google Ads to boost user retention for your mobile game.
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Juggling B2B & B2C: C Where You Need to B
B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.
