Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
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High CTR? Low Conversion Volume? Where’s The PPC Disconnect?
Struggling with PPC and converting clicks into customers and sales? Learn the importance of targeting those with a realistic intent to purchase.
Continue Reading High CTR? Low Conversion Volume? Where’s The PPC Disconnect?
Automated Bidding Strategies By The Numbers
Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that strategy off the ground.
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Hanapin newsletter: More than meets the eye
We are proud of our content and we want to share it with you! Below are the top 5 reasons why our newsletter rocks but mostly why it may be important to you.
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My Top Failures as a PPC Account Manager
Explore Will Larcom's 5 biggest shortcomings as an Account Manager and the takeaways unearthed by being able to identify them!
Real Life PPC: Marketing Tools that Make Life Easier
Sit with us on the first installment of a high-energy, conversational webinar series that will highlight real PPC situations from real marketing experts. In this episode, Lauren and Rachael discuss their favorite PPC problems tackled over the years and share...
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Return on Ad Spend, An Unsung Metric
Why does Return on Ad Spend (ROAS) matter? ROAS is one of the easiest revenue based metrics to measure. It's a simple formula that gives you a holistic picture of your PPC account performance.
Tips for Managing PPC Campaigns for Franchise Companies
In this post, we’ll discuss why franchise companies can present unique challenges for PPC search management, and strategies for confronting those challenges.
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The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
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Reasons to Not Use an Automated PPC Bidding Strategy
There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.
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How To Avoid Overlap Between Multiple Similar PPC Accounts
Get tips on how to avoid overlap between multiple similar PPC accounts and start becoming more effective at running ads for multiple or related brands.
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The Latest on LinkedIn Video Ads
Learn why it is important to include LinkedIn Video Ads in your social B2B advertising mix. Set up instructions included!
