In this post, we’ll discuss why franchise companies can present unique challenges for PPC search management, and strategies for confronting those challenges.
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The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
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Reasons to Not Use an Automated PPC Bidding Strategy
There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.
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How To Avoid Overlap Between Multiple Similar PPC Accounts
Get tips on how to avoid overlap between multiple similar PPC accounts and start becoming more effective at running ads for multiple or related brands.
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The Latest on LinkedIn Video Ads
Learn why it is important to include LinkedIn Video Ads in your social B2B advertising mix. Set up instructions included!
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3 SEM Tests To Take Your Strategy To The Next Level
Each year it becomes exponentially more difficult to gain an edge on your competition. To maintain your lead, you need to deploy PPC strategies your competitors don’t even have on their radars.
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4 Ways to Efficiently Manage Account Downtime in PPC
Where should you focus when you have some unexpected downtime? Explore a few opportunities that have helped improve my long-term effectiveness as a PPC Account Manager.
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Last Chance to Register for the PPC Hero Summit!
The PPC Hero Summit will take place on Wednesday, February 28th from 11am – 2pm EST. We'll be using the Twitter hashtag #ppcherosummit to answer questions and respond to any feedback.
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How to Analyze Your Competition & Pivot Your PPC Strategy
ONLY 1 WEEK LEFT UNTIL THE PPC HERO SUMMIT!! If you’re just hearing about it, The PPC Hero Summit is a free online event offering top-notch PPC training and valuable discussions on trends and updates. So far, we’ve...
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Why You Should Rethink Your Bing PPC Strategy
Bing has always been an afterthought when it comes to advertising, and maybe it is time to rethink your Bing PPC strategy. Spend less for higher ROAS and RPVs.
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Reframing The Conversation: The Benefits Of Profit-Based PPC Management
Explore how a profit-based management approach can unlock growth opportunities in your accounts!
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