So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
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PPC Theory
Calculate Your Research Online Purchase Offline (ROPO) Conversion Rate
One of the biggest challenges facing digital marketers is how to measure research online purchase offline, otherwise known as ROPO.
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Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
Though I don’t disagree that digging into data is an integral part of our profession, it is possible to run successful accounts without being a “data nerd.”
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Explaining The Value Of PPC To The C-Suite
How do you gain buy-in from C-level executives to keep engagement without direct ROI? We'll detail the push and pull, and explore ways to eliminate it.
Sidebar Ads – My Conspiracy Theory
Google's latest change to PPC has many of us asking questions. Read to find out what additional theories one of our writers thinks could be behind the change.
What The AdWords Sidebar Announcement Means For You
The paid search industry is abuzz, as news that Google will be removing sidebar ads and adding a fourth paid ad above the organic listings was announced.
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It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear
Do you enjoy English? Do you enjoy Statistics? Do you enjoy Graphic Design? If you answered yes to any of these, then there is a position for you in PPC.
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Getting A Job In PPC: Some Great Resources For Expanding Your Knowledge
This post provides resources to anyone who is looking to land a job in search marketing, but may not feel confident that they have the expertise to get noticed.
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Landing Your PPC Dream Job: Nailing The Interview Process
This post is the second part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and marketing educator.
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Pay Attention To Agency “Red Flags”
Recently, we discussed "red flags" for agency relationships. Today, we're going to go over a few more areas of concern which may facilitate looking for a new PPC agency.
Do Users Actually Read Your Text Ads?
See why I believe that the actual message of the PPC text ad isn't as important as the way the ad is presented.
Why The Case Study Needs to Die When Selling PPC
Is the case study really the best option? I'd like to demonstrate in this blog post why I believe it is not.
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