On May 5th, Google introduced Micro-Moments. Learn about Micro-Moments and how to align PPC strategy to influence the user purchase journey.
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PPC Theory
Reassessing The Classical Definition Of ROI
This post will go in depth about the classic definition of ROI, why it’s outdated, and the different types of ROI you should consider when determining success.
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How PPC Conferences Recharged My Accounts And My Career
Nothing can replace the value of immersing yourself in PPC information for several days with a group of people who all share a common interest.
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Use Remarketing To Think Like A Direct Marketer
Thinking like a direct marketer is crucial to having the best paid search strategy. Read how remarketing can help.
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The Client Relationship Mistake We All Make
Many of us make a mistake on a daily basis that we don’t even realize we’re making. Find out what that mistake is.
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How PPC Helps Your SEO Efforts
Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts.
Use PPC To Help Build And Optimize Your Email Lists
It’s easy to use PPC to build email lists, which is the core of email marketing.
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6 Strategic Tools Your PPC Agency Should Be Providing
This post covers 6 strategic tools that help provide value to clients beyond solely PPC performance reporting.
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The Hierarchy of PPC Account Realization
It won’t be a perfect analog but developing a PPC framework allows for more meaningful discussions around account work and understanding our own behaviors.
When You Should Charge For PPC Audits – AKA How To Land A New Client
This post will go through the ins and outs of offering paid audits and how to think about whether or not it’s right for your agency.
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Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
You should specialize to grow your business. The longer answer is that the amount of your business that you specialize in depends.
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When To Draw The Line With Prospects – Also Known As When To Choose Sanity Over Growth
This post will go into my thought process about the concept of when to draw the line with a prospect and tell them no.
