Use these variety of techniques to maximize performance in Google Shopping, and minimize the amount of work time.
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Product Listing Ads (PLAs)
Your Ultimate Google Shopping Exam Checklist
Find out what to focus on as you prepare to take - and pass- the Google Shopping exam.
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Give Your Product Feed The Attention It Deserves
Deciding not to have a dedicated feed resource will result in lost revenue from a channel that has consistently proven to garner high performance
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Top Products Or All Products? The Google Shopping Debate
In your Shopping campaigns, should you bid on all products or just your top products? See what I think.
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Don’t Let Google Shopping Campaigns Trip You Up
This post details a couple of things to keep in mind when building and managing your Shopping campaigns.
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Google AdWords Puts Focus on Shopping Campaigns
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year.
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The New Features In Google Shopping Scripts
Shopping groups are not complicated but they aren’t always straightforward to manage and monitor either. Thankfully we have scripts to the rescue!
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Product Listing Ads Extended for Search Partners
Google now offers ad space for your Shopping Campaigns when a user is on one of these retail sites searching for similar products that you offer.
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AdWords Implements Shopping Campaigns Upgrade Tool
Google has explained that by the end of August Product Listing Ads will be no more, and Shopping Campaigns will officially take over.
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My 2014 Google Shopping Wishlist
The purpose of this post is to make note of several (big and small) changes for which I believe would be beneficial updates to Google Shopping campaigns.
