This week Facebook introduced Product Ads, stating that it is a solution designed to help businesses promote multiple products or entire catalogs, across all the devices their customers use.
Continue Reading New Facebook Product Ads – Promote Multiple Products Across All Devices
Find out what to focus on as you prepare to take - and pass- the Google Shopping exam.
Continue Reading Your Ultimate Google Shopping Exam Checklist
Deciding not to have a dedicated feed resource will result in lost revenue from a channel that has consistently proven to garner high performance
Continue Reading Give Your Product Feed The Attention It Deserves
In your Shopping campaigns, should you bid on all products or just your top products? See what I think.
Continue Reading Top Products Or All Products? The Google Shopping Debate
This post details a couple of things to keep in mind when building and managing your Shopping campaigns.
Continue Reading Don’t Let Google Shopping Campaigns Trip You Up
The process for online merchants to become Google Trusted Stores has become much easier.
Continue Reading What The Google Trusted Store Announcement Means For Merchants
Learn how you can begin testing Amazon Product Ads!
Continue Reading A Step-By-Step Introduction to Amazon Product Ads
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year.
Continue Reading Google AdWords Puts Focus on Shopping Campaigns
Shopping groups are not complicated but they aren’t always straightforward to manage and monitor either. Thankfully we have scripts to the rescue!
Continue Reading The New Features In Google Shopping Scripts
Google now offers ad space for your Shopping Campaigns when a user is on one of these retail sites searching for similar products that you offer.
Continue Reading Product Listing Ads Extended for Search Partners
Google has explained that by the end of August Product Listing Ads will be no more, and Shopping Campaigns will officially take over.
Continue Reading AdWords Implements Shopping Campaigns Upgrade Tool
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
Continue Reading Advanced ABCs of PPC – Terminology & Strategies to Remember
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