CTR may measure the relevance between the search query and ad copy, but it does not give insight into the relevance of the ad copy to landing page.
Quality Score
Two Reasons Why I Don’t Buy Into The Quality Score Hype
Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.
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A Study Of Quality Score And Recommendations We Can Act Upon
We are always trying to improve quality score, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact.
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How To Use Historical QS To Diagnose Your Account
It can get really frustrating when you seem to do everything right but Google doesn’t want to raise your Quality Score and you end up paying high bids for no apparent reason. On the other hand, when you do manage...
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Defining Cost-Per-Click (CPC)
CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked.
Discover Your Account Optimization Level In 5 Minutes
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.
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Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
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Google: Stop Losing the Forest for the…Quality Score
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score, in tandem with a video explaining the AdWords auction parsing process.
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30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
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Happy Valentines Day From PPC Hero!
With love in the air, we thought we’d share a few articles that have gotten a lot of love and attention from our favorite PPC Hero readers, you! Here are just a few of the recent blog posts you loved!...
Why Are Your Quality Scores Dropping with Improved CTR?
Back in October I wrote a post about how you can improve your account’s CTR and recently I’ve started to feel a little guilty about all that advice. I spent the entire article talking about how to increase click-through rates...
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How Restructuring Improved Quality Score & Reduced CPA by 23%
Today’s post comes from Chris Swan. Chris is a fully qualified PPC manager for Jellyfish with five years experience specializing in PPC. He began working globally for brand awareness clients, picking up on the importance of site engagement metrics as performance indicators –...
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