Specifically, this blog post will deal with two recent changes Google has made to ad formats: the capitalization changes made to display URLs, and the recent change made to ad headlines in the top three ad spots above the organic...
Continue Reading Why and How You Should Rethink Ad Writing and Bidding Strategies
Do you remember playing the game Telephone as a child? One person whispers a sentence into the ear of the person next to them, who whispers it to the person next to them and so on down the line, while...
Continue Reading Case Study: Improving Low Quality Score Accounts
I recently had a situation arise that made me take a look at quality score beyond the keyword level. I needed to understand what changes at different levels could actually do to affect the performance of my account as a...
Continue Reading Account Level Quality Score: What about it?
We all make mistakes. Fortunately enough, in the real life they are easy to identify and because of that you can learn not to make them again. On the internet that’s not always the case. When you make a mistake...
Continue Reading Do You Make These Common Mistakes While Managing Your AdWords Campaign?
As most online advertisers know, Quality Score is a key determinant in how high your ad appears in Google search results. A high Quality Score (say between 7 and 10) will push up your ad, while a low Quality Score...
Continue Reading Three Things Google Doesn’t Want You to Know About Quality Score
In the last couple of weeks on PPC Hero, we have been writing a series of posts themed, “how can I make it better?” Jen started the series with tips on improving your account structure. Amy then gave readers 6...
Continue Reading How Can I Make it Better? Part 4: Improving Click-Through Rate
Looking to boost your quality score? Find out how Google calculates quality score and use this checklist to increase your account's quality score!
If you have a Google AdWords account, you likely know the role Quality Score plays in the success of your account. Generally speaking, the higher your keywords’ Quality Scores, the more Google will like you. And the more Google likes...
Continue Reading When Is It OK to Have Low-Quality-Score Keywords?
Have you ever truly thought about what your overall account Quality Score looks like and how it has affected your PPC account over the years? The more I manage long term clients the more I realize everything I do today...
Continue Reading When to Pause or Delete Ads & Keywords To Save Your Quality Scores
I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and...
Continue Reading 6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance
Lately I’ve been discussing how global changes to your PPC account can affect your overall performance. In a nutshell, making big changes all at once can have big consequences (good and bad). Today, we’ll explore a strategy that will help...
Continue Reading How Foundation PPC Ad Texts Can Help Mitigate Quality Score Shock
I was recently reading the Quality Score Fact of the Week over at the AdWords Agency blog. This week’s Quality Score tip inspired me to do more research and expand upon the topic that was discussed. First, here is the...
Continue Reading How Does Moving a Keyword Effect Your Quality Score in Google AdWords?
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