As day 4 of our Google Adwords Quality Score series, I’ll be discussing the top misconceptions advertisers have about the quality score and how if effects your PPC account. The first misconception of the Google AdWords Quality Score is that...
Continue Reading Top Google Adwords Quality Score Misconceptions
Almost every aspect of your Google AdWords account has an effect on your Quality Score and this week we are dissecting the minute details of the Quality Score. In order to optimize your campaign as much as possible, every element...
Continue Reading How to Determine if Your Landing Page is Hurting Your AdWords Qualty Score
Welcome to day 2 of our up close and personal examination of Google’s Quality Score. Yesterday I wrote on the two fundamental formulas used to calculate Quality Score for Minimum Bids and Ad Position. However, those 2 formulas don’t give...
Today begins PPC Hero’s newest journey into the belly of the PPC beast: Google AdWords Quality Score. This week, we are going to take a much more granular, advanced look at Quality Score. First up? Formulas, of course! Google maintains...
Since the implementation of the Google AdWords quality score, pay-per-click advertisers across the world have changed the way they manage their PPC campaigns. On one side, I think advertisers believe in the Quality Score and feel it does truly help...
Today, I will not be discussing certainties. Usually, we prefer to write articles backed by concrete statics, historical performance, and an in-depth knowledge of pay-per-click. However, my post today will be most speculative than usual since some of the details...
Continue Reading How Landing Page Load Time Affects Your Google Quality Score
Today is the official unveiling of our new handbook: Inside Google AdWords Quality Score (click on title to access the handbook). Throughout our drive for Quality Score knowledge we have gathered detailed information, quips from our AdWords representatives and revelations...
Continue Reading Inside Google AdWords Quality Score: Everything You Ever Wanted to Know and More
All week we have focused on how to improve your Quality Score, how to recognize “myths” and important factoids that lead to a solid understanding of Quality Score. Today’s post is the fifth and final post in our 5-day series,...
Today’s topic is the fourth in a series of 5 blog posts focused on Quality Score. There has been some question as to how account history can affect your overall quality score. In a recent discussion with Google reps it...
Continue Reading 2 Ways Account History Can Affect Your Quality Score
Today’s post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score. Picture this: You arrive at work before the birds begin to chirp. Before you can be “bothered” by email, you log into...
This is the second post in a series of 5 focusing on Quality Score. We all know there are numerous components to Google Adwords’ quality score. In this post I’ll outline what Google says are the top three components. It...
Continue Reading 3 Components of the Quality Score Everyone Should Know
Today’s topic is the first in a series of 5 blog posts focused on Quality Score. Whenever there is a phenomenon that affects many people, and this phenomenon is shrouded in mystery, there are bound to be rumors, myths and...
Continue Reading Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score
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