Our last blog series was a great success, so we thought we’d dive right in to our next one! One of the most popular and discussed topics in the PPC industry is the Google AdWords Quality Score. On any given...
Continue Reading Expand Your View on Google’s Quality Score and See Your Campaign Grow!
One of the first steps you should take to Revitalize your PPC Campaign is to review your account structure and organization. Better organization within your PPC account not only means you can manage your campaigns and ad groups easier, but...
Continue Reading Un-Clutter & Optimize Your Account with Better Organization
Around our office we’ve been discussing the definitions for various keyword status’ within AdWords. We’ve deciphered three tiers of keyword status: Active and displaying ads Rejected and not displaying ads Active but not displaying ads The first two are not...
Continue Reading Keywords Inactive? They Might Be Ahead of Their Time!
The survey results I posted on Monday ranked the importance of 12 AdWords Quality Score attributes. At the top of the survey rankings were click-through rate, ad text/keyword relevance, historical performance and landing page keyword relevance. Search relevancy is the...
This is a quick Thank You to everyone who has filled out our Google AdWords Quality Score Survey – and this is a gentle reminder to those of you haven’t done so yet! The survey is looking to determine how...
Continue Reading Give Us Your Two Cents on the Google AdWords Quality Score
After doing some sleuthing into Google’s AdWords quality score, we’d like to ask for your opinion on the matter! We created a list of the 12 most influential attributes of Google’s quality score and this survey asks for your opinion...
Bill Slawski over at SEO by the Sea recently unearthed 3 patents filed by Google that map out the methods AdWords uses to determine the quality of an advertisement. As expected, the patents are mind-numbingly dry, but still we found...
Jeremy Mayes over at PPC Discussions asks, “In your mind, what is the most important element of an AdWords campaign?” This is a very interesting question, and I like the car analogy he uses (see his original post); however, I...
Continue Reading The Most Important Element of Your AdWords Campaign
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