Building links – the act of getting other websites to link to yours in order to increase search engine visibility and get referral traffic – can generally fall into two methodologies: PPC – in particular Google Search Ads – can...
Regulation
Why Advertisers Need to Take the Leap On YouTube’s 3-Pronged Approach
Imagine upgrading from a dial-up to fiber optic internet. It opens up an exponential surge of capability and reach. This is exactly what YouTube’s advertising growth has looked like over the last 12-18 months. The results have been fascinating to...
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Localized Digital Advertising: Killer Strategies to Maximize Your ROI
The marketplace is increasingly global. Businesses are continually looking to expand their reach beyond their nearest borders. While targeting an international audience can be tempting, the key to unlocking substantial growth and maximizing return on investment (ROI) often lies in...
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Google guilty of possessing an illegal monopoly on search
A Washington D.C. judge last week found Google guilty of violating U.S. antitrust law and possessing an illegal monopoly over the search market. Over the course of the almost year-long trial, covered extensively by Stewart Dunlop for PPC Hero, the...
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Digital ad regulators clamping down on high risk industries but should the platforms do more?
It should go without saying that if you’re in the business of promoting “certain types of products”, you need to be extra careful. Not sure what we mean? Count yourself lucky. We’re referring to any of those consumer or business...
