Automation software is a great tool for streamlining your business operations; however, there are some dangers in automating marketing. Read on to learn more.
Remarketing
Google Ads Remarketing Step-By-Step
In this guide, we delve into key topics and give best practices based on experience and Google recommendations.
Video Remarketing: LinkedIn vs. YouTube
Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here are our test results.
Discovery Campaigns As A Part Of Your Remarketing Funnel
If you have not yet experimented with Discovery Campaigns, you should strongly consider doing so. My experience has convinced me that they can be a powerful tool, especially for expanding a remarketing strategy.
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Last Chance! Register now for the 2020 PPC Hero Summit
LAST CHANCE to register for the 2020 PPC Hero Summit, a half-day, free online event that starts on Wednesday, February 12th at 11am EST.
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Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey
Sessions 3 & 4 during the PPC Hero Summit will feature presenters DialogTech & MobileMonkey, as well as some of our own team members from Hanapin Marketing. Learn more about the sessions!
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[Hero Academy Video] How and When to Use Negative Keywords
In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them.
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BREAKING: The 2020 PPC Hero Summit is on February 12th!
The 2020 PPC Hero Summit is a half-day, free online event for digital marketers that want to become smarter and more effective at paid advertising.
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New Research! The State of PPC
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are...
Amazon DSP – Taking over the Programmatic World
Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The...
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Google Remarketing Strategies That’ll Work Every Single Time
Google remarketing strategies can help reel back in previously lost conversions. Learn which strategies work and apply them in your campaigns today!
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Mobile Gaming: Boosting User Retention with Digital Advertising
Explore unique tactics in both Facebook and Google Ads to boost user retention for your mobile game.
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