Google recently announced the ability to target ads based upon email addresses. This new feature is called Customer Match and is an exciting development.
Continue Reading AdWords Customer Match: Advertising To Your Email Database
Get To Know Your Audience Insights
AdWords now allows advertisers to gain more insight into the users who comprise their audiences with the Audience Insights report. Learn how it works!
Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping campaigns.
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Understanding The Shift Toward People Based Marketing
The move in search to people based marketing is going to allow us to provide the most relevant, cohesive digital marketing strategies yet.
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A No-Nonsense Pros And Cons List For RLSA Implementation
If you decide to start using RLSA you can set them up in one of two ways. This PPC post will cover each method and the pros and cons of each.
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Set Your YouTube Stage With TrueView Ads And Remarketing
We’re going to discuss the ways we can implement a successful and targeted YouTube initiative, starting with TrueView Ads.
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Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Learn about an ecommerce remarketing tactic that is used to remarket items of interest to users who either viewed or purchased a certain product.
Continue Reading Solidify Your Ecommerce Remarketing Strategy With Google Analytics
(Almost) Everything You Need To Know About Remarketing [New Toolkit!]
Presented by AdRoll & Hanapin, this toolkit includes THREE whitepapers, TWO guides, THREE blog posts, and TWO webinar recordings
Continue Reading (Almost) Everything You Need To Know About Remarketing [New Toolkit!]
5 ROI-Improving Campaign Types You’ve Never Tried
I'm going to share 5 campaign types that are slightly more innovative than regular campaigns, and I've yet to have an account come in that's tried all of them.
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Start RLSA On The Right Foot
Brand can be a signal of trust. RLSA takes advantage of the light bulb effect that is a side effect of brand familiarity.
One Way To Become A Remarketing Jedi: Use the Analytics Force
We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire.
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Use Remarketing To Think Like A Direct Marketer
Thinking like a direct marketer is crucial to having the best paid search strategy. Read how remarketing can help.
Continue Reading Use Remarketing To Think Like A Direct Marketer
