With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping campaigns.
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Remarketing
Understanding The Shift Toward People Based Marketing
The move in search to people based marketing is going to allow us to provide the most relevant, cohesive digital marketing strategies yet.
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A No-Nonsense Pros And Cons List For RLSA Implementation
If you decide to start using RLSA you can set them up in one of two ways. This PPC post will cover each method and the pros and cons of each.
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Set Your YouTube Stage With TrueView Ads And Remarketing
We’re going to discuss the ways we can implement a successful and targeted YouTube initiative, starting with TrueView Ads.
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Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Learn about an ecommerce remarketing tactic that is used to remarket items of interest to users who either viewed or purchased a certain product.
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(Almost) Everything You Need To Know About Remarketing [New Toolkit!]
Presented by AdRoll & Hanapin, this toolkit includes THREE whitepapers, TWO guides, THREE blog posts, and TWO webinar recordings
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5 ROI-Improving Campaign Types You’ve Never Tried
I'm going to share 5 campaign types that are slightly more innovative than regular campaigns, and I've yet to have an account come in that's tried all of them.
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Start RLSA On The Right Foot
Brand can be a signal of trust. RLSA takes advantage of the light bulb effect that is a side effect of brand familiarity.
One Way To Become A Remarketing Jedi: Use the Analytics Force
We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire.
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Use Remarketing To Think Like A Direct Marketer
Thinking like a direct marketer is crucial to having the best paid search strategy. Read how remarketing can help.
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Nurture Social Paid Search Traffic With Remarketing
Remarketing is the link between engaging content and turning social investments into a key part of the sales funnel.
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How To Go About Adding To Your PPC Mix
We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.
