Remarketing is the link between engaging content and turning social investments into a key part of the sales funnel.
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How To Go About Adding To Your PPC Mix
We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.
[New Webinar with AdRoll!] Optimize Your PPC Retargeting Program To Boost ROI
Retargeting. We’re still trying to figure out if this feature in PPC is really cool or just really creepy. However, no one can deny how powerful retargeting can be for a business. It’s highly effective in bringing back bounced traffic,...
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[New Whitepaper!] The Value of Remarketing: Bringing In Your Most Valuable Users
At this point in time, everyone within the marketing field is somewhat familiar with the term “remarketing,” whether you have experience working with it or just know of the name in passing. Remarketing, in a nutshell, is a tool for...
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Using RLSAs To Stay Live When Budget Is Low
Recently, one of my clients came to me with a fairly common problem. Due to the seasonality of their business, they have certain months during the year with a lower budget allocated to Search and Shopping campaigns. During these months,...
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6 Tips To Grow A Small Business Account Without Tanking ROI
There are a few key factors to keep in mind when trying to grow a small business account without tanking ROI, which can really break the bank for the little guys.
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[Whitepaper] 15 Audiences You Didn’t Know You Could Remarket To In Google AdWords
Remarketing is an extremely valuable paid search tactic. When the business objective is to promote more sales or leads, remarketing can be a great way to target searchers who have already interacted with a brand in a specific way. This...
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Simplify With The Google Analytics New Display Advertiser Features
If you have Universal Analytics set up, you can tell GA to start collecting data on your site visitors that allow you to use remarketing features.
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Forget Quick-Wins! Build Towards and Then Sustain Great Performance!
In an industry where success is often defined by “quick wins” , it can be easy to forget that there’s another (more reliable) way to achieve performance growth.
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Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Using the data that is in Google Analytics, you can remarket to your site visitors. This feature of Google Analytics is called Google Analytics Remarketing.
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Creating A Full Funnel Marketing Strategy With AdWords
It’s time to get more sophisticated about our targeting and audience segmentations.
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Predicting RLSA Expansion In 2015
My belief is that Remarketing Lists for Search Ads will grow and expand among advertisers into 2015. Content and product categories will be leveraged.
