Though it would be ideal to only bid on specific keywords, we would not see account growth without targeting top of funnel terms.
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Use Remarketing For Search This Holiday Season
Many people do their holiday shopping online, so if you haven’t implemented Remarketing List For Search Ads (RLSA) in your accounts yet, now might be a good time!
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Remarketing And Implementing Remarketing Code
When people leave your website without taking a specific action, remarketing helps you reconnect with them by showing relevant ads as they browse the web.
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Make the Most of Your Audience
When developing a remarketing strategy, it is important to consider different ways of reaching a variety of audiences.
The PPC Play Book
With football season approaching, I figured I would release a “PPC playbook” for PPC lead generation campaigns.
[Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4
Do you have a plan in place for users that don’t convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you’ve said no or are even just teetering on...
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The Retargeting Rules: 15 Tactics To Dominate Q4 [New Webinar!]
Do you have a plan in place for users that don’t convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you’ve said no or are even just teetering on...
Continue Reading The Retargeting Rules: 15 Tactics To Dominate Q4 [New Webinar!]
Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
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Take Advantage of AdWords Audiences With RLSA Campaigns
Add audiences to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads.
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Why You Should Do Dynamic Retargeting on Facebook
You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors land on your website, 70% of them are abandoning their...
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Use AdWords Similar Audiences To Reach Your Uncovered Audience
Hopefully there comes a time when you (the advertiser) have hit your goals and maybe even that mysterious point of diminishing return, and you ask yourself, “Now what?” It’s time to grow but you’ve maxed out your return within your...
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Twitter Acquires TapCommerce for Mobile Retargeting Ads
Twitter announced that they have acquired TapCommerce, who they describe as a leader in the mobile re-engagement advertising industry.
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