If you’ve got your site tagged with an AdWords remarketing tag, you can build out audiences in AdWords based on URLs from your site. You can see estimated audience sizes for Google Search based on audiences you’ve already built out,...
Continue Reading 3 Ways To Save Money Using Negative Search Audiences
This month's series will be centered around helping you prepare your PPC accounts for the holidays. Even if you're not necessarily selling goods people would buy for gifts, you still need to know how to take advantage of the extra...
We’ve seen the leaves changing, sweatshirts adorned with pumpkins, and so much candy everywhere we turn! While we enjoy the fall, that sneaky holiday season is right behind it! If you’ve not yet begun planning for how to manage your...
Continue Reading 56 Days Till Christmas: A Quick Guide To Planning For The Holidays
October is a funny time of year for retailers; summer is over and the build up to Christmas is just beginning. At this time of year traffic starts to increase but conversion rate might not follow suit. Consumers have started...
Continue Reading Maximize The Value Of Remarketing This Christmas
All accounts have their ups and downs. This week we’re all about how we troubleshoot the "downs," offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on...
Continue Reading How Display Doubled My Conv. Rate in 90 Days: A Real Life Adventure
A look into how to set up Google Dynamic Remarketing and a discussion about what we've seen with our initial results as our September dynamic series continues.
Continue Reading Case Study: 78% Lower CPAs With Dynamic Remarketing
The introduction of enhanced campaigns has been bad news for Tablet-only advertisers. Thomas Hertkorn of Netlead discusses the options you have to get round Google's latest constraints using RLSA.
Remarketing is, hands down, one of the most powerful tools available to us in PPC. So it can be a little surprising when we get asked “Does Remarketing really work, or is it just annoying your potential customers?” That doesn’t...
Continue Reading Does Remarketing Work, Or Is It Just Annoying?
Think about remarketing like a recipe: it’s a best practice, but you don’t have to follow it to the letter; you can shape it to your tastes. You like your chicken spicy? Put some cayenne in it. If your funnel...
What if your brand and Gangnam Style could become one? No I'm not talking about some sort of k-pop extravaganza in your office, but rather the wealth of opportunity available to you on YouTube.
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We’ve talked about the report before (along with how great it is),...
Continue Reading Frequency Capping with Confidence on the Display Network
For my next PPC myth, I’m going to bust the myth that remarketing images should follow the same best practices as regular Display images. People just clump these together. Images ads are image ads, right? Wrong! The difference is in...
Save time and Become the Hero with updates from PPC Hero in your inbox!
