Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We’ve talked about the report before (along with how great it is),...
Continue Reading Frequency Capping with Confidence on the Display Network
For my next PPC myth, I’m going to bust the myth that remarketing images should follow the same best practices as regular Display images. People just clump these together. Images ads are image ads, right? Wrong! The difference is in...
Last week Google made a couple of very important changes to their current remarketing set up. The first was enabling you to manage your remarketing lists within Analytics, which will mean you can start to develop really honed ads and...
Continue Reading Using AdWords’ Recent Remarketing Changes To Improve Your Account
Let me start this off by saying that I don’t have a background in design. I took a handful of journalism and art classes, but that’s it. That’s not what I’m talking about when I mean “great”, however. I’m talking...
Continue Reading How To Make Great Remarketing Image Ads In Three Steps
Google Analytics has always provided a variety of tools to help you better understand your website visitors and improve their experience. Perhaps one of the most popular features they have to offer is remarketing. Remarketing is a powerful tool that...
Continue Reading Create & Manage Your Remarketing Lists via Google Analytics
We held another successful Heroview yesterday with remarketing expert, John Ellis. John is the CEO at Crescent Interactive, an online marketing firm based in Nashville, TN. We had a great conversation about best practice; see the recap below! PPC Hero:...
Continue Reading Heroview- How to Avoid Intrusive Remarketing
I love the game of baseball. There’s a reason it’s America’s pastime. It’s the perfect blend of individual effort and teamwork. I only played baseball for a few years but I have so many fond memories of those playing days...
Continue Reading Baseball and PPC – Know Your Cleanup Hitter
Where there are paid search advertisers with questions, PPC Hero is close at hand with the answer! In this month's Ask PPC Hero you'll learn about tailoring messaging in Remarketing campaigns, pausing low QS keywords, and why Mario Lopez is...
Continue Reading Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
We here at PPC Hero love giving you, our readers, lots of resources to help you manage your accounts even better than you already do! And of course, we always appreciate your comments that help us become better managers as...
Continue Reading PPC Toolkit: Resources for Improving Your PPC Accounts
In the past few months, Google has been rolling out multiple ways to better target your audience on the Display Network – Topics targeting, Interest Category marketing, Remarketing…At this point in the game, I have tried all three approaches. All...
Have you tried out the remarketing option in Google Adwords? I’ve been pretty impressed with the results that we’ve seen with this tool so far. Last month, the Hanapin team participated in a Google Webinar for Remarketing, and realized that...
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