One paid media strategist discusses her LinkedIn targeting test within Microsoft Ads and the results from targeting companies specifically.
Continue Reading Microsoft Ads LinkedIn Profile Targeting: A Review
Reporting / Conversion Tracking
Taking a PPC holiday: how to take a break from your ads without disaster
One specialist shares her top 5 tips for taking a PPC holiday without disaster striking.
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Enhance the Customer Journey Through Ad Copy
This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey.
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October 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook.
Continue Reading October 2020 Updates to Paid Media Platforms
5 Tips for Creating Accurate Projections
Create projections that are accurate and feel confident in presenting them to decision makers with these 5 tips.
How To Optimize Offline Conversion Tracking
For B2B advertisers who have set up offline conversion tracking and are not sure what to do next, this blog explains how to optimize for the best lead quality.
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Common PPC Reporting Pitfalls
In this blog, one Sr. Analyst discusses common PPC reporting blunders that she has encountered over the years and how to avoid them.
Funnel.io Setup Tips For Marketing Reports
Data management for reporting is time-consuming, so the right tools are key. One paid media strategist shares her enthusiasm for one of those tools, Funnel.io.
How To Transfer Google Campaigns to Microsoft Ads
Microsoft Ads has a time-saving feature that imports Google Ads campaigns. One strategist shares his tips for making the process as smooth as possible.
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August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.
Continue Reading August 2020 Updates to Paid Media Platforms
Top Tips To Get The Most From Microsoft’s New Shutterstock API
Microsoft Advertising has given its users access to high-quality images with their new Shuttershock partnership. Here’s how you can make the most of it.
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PPC Naming Conventions Guide [New Resource]
We are releasing a new, free resource: The Complete Guide To Naming Conventions. This is a quick summary of its contents.
Continue Reading PPC Naming Conventions Guide [New Resource]
