One Senior Paid Strategist shares how she strategically crafted a funnel with conversion action sets and the resulting performance.
Continue Reading How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
Reporting / Conversion Tracking
Build Custom Reports in Google Analytics
Google Analytics' custom reporting is great for streamlining PPC reports. This post explains how to build a custom report in GA to eliminate manual reports.
Data Studio Tips Part 2: Intermediate
Google’s Data Studio is a great tool for visualization and reporting, but it comes with its own learning curve. This post covers tips for intermediate users.
Data Studio Tips Part 1: Beginner
Google’s Data Studio is a great tool for reporting, but it comes with its own learning curve. This post contains 3 data studio tips for beginners.
The Makeup Of An Effective PPC Report
Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals.
Does Facebook post engagement drive sales?
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.
Tracking Your Free Google Shopping Ads
Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative.
An Intro To Custom Reporting in Facebook Ads
Learn how to use Facebook's Custom Reporting feature to more efficiently prepare and present data in a way that's simple yet effective.
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Mastering Data: Marketing and Analytics Workshop
Get the skills you need to better understand marketing performance, uncover new insights, build custom reports & dashboards, maximize leads, revenue, & ROAS +more.
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A Deep Dive Into Advanced Pivot Tables for PPC
A deep dive into how to look at audiences, ad copy, and data over time through quick and easy Excel pivot tables.
Continue Reading A Deep Dive Into Advanced Pivot Tables for PPC
[Hero Academy Video] Quora Lead Form Ads
In this new lesson on Hero Academy, Quora Evangelist JD Prater, walks you through the setup and implementation on Quora’s new ad format, Lead Gen Ads.
[Hero Academy Video] Product Audiences on Search and MSAN
In this new lesson on Hero Academy, Purna Virji from Microsoft breaks down everything you need to know about product audiences and how they can boost the ROAS of your shopping campaigns.
Continue Reading [Hero Academy Video] Product Audiences on Search and MSAN
