In this new lesson on Hero Academy, Google Agency Account Strategist Imani Parker, does a step-by-step breakdown on how to get YouTube Lead Form Ads set-up and the things and settings you need to be aware of when you are...
Reporting / Conversion Tracking
10 Visual Google Ads PPC Reports You Should Use
As analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever.
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[Hero Academy Video] Reporting 101 for Google Ads
In this new, short video on Hero Academy Hanapin's Senior Account Manager, John Williams, breaks down the setup and options in Google reporting, things you need to keep in mind, and how you can design your reports.
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The PPC Account Audit Guide
An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.
Robust Reporting with Google Sheets Query Function
The reporting steps and examples in this article will assist in automating your own complex report and creating dynamic tables to save your time and sanity.
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Making Ends Meet: Combining Lead Data for Closed Loop PPC Reporting
When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. But how can we...
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Understanding B2B Lead Flow For PPC
B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC.
Prioritizing Your PPC Platform Needs
The right PPC platforms can make a huge difference for agencies or in-house teams. Choose the right platform by asking the right questions of your team.
Master List of the Best Ad Tech Platforms for PPC
The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring...
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Getting To The Point – How To Create Actionable PPC Reports
Learn how to build insightful reports that drive action items for your PPC accounts.
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Save Your Precious Time: Quality, Fast Reporting DOES Exist!
In this new webinar, Hanapin’s Jacob Fairclough and Supermetrics’ Zhao Hanbo will discuss the aspects that YOU need to keep at top of mind, and how to utilize spreadsheets to get the most out of your reporting.
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Using Supermetrics To Report PPC Projected Lag Revenue
Need to figure out the most efficient way to project lag revenue to help compare your current month's data to past months' data? Use Supermetrics to create your Lag Revenue report.
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