Given the dynamic nature of this industry, it is no surprise that nearly every account manager ranging from in-house to agency, small-business to enterprise, has navigated through a handful of account transitions.
Continue Reading Acing Account Transitions From First Call To The First Year
In education, you need to figure out if the money being spent is actually getting people in classroom seats, not just filling out a form. We will present two types of reporting to help you do that in this whitepaper!
Continue Reading [New Whitepaper!] The Best PPC Reports for the Education Industry
Here are three tips to save you reporting time in Bing Ads and get you the data you are looking for.
Continue Reading 3 Ways To Improve Your Bing Ads Reporting Skills
Experts from Hanapin Marketing walk you through a number of reports and calculations you can use in excel to make sure you have the most relevant and valuable information for your ecommerce accounts.
Continue Reading [New Flash Webinar!] Mastering the Art of Ecommerce Reporting with Excel
In this whitepaper, we'll dive deeper in the AdWords interface to discuss simple and informative reports to will help you better understand your account and improve performance.
Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.
Continue Reading 5 Ways Conversion Reporting Could Be Misleading Your Optimizations
Creating and talking through reports can be stressful, but it doesn’t have to be! Here are 7 questions to keep in mind when putting together your PPC reports.
Continue Reading 7 Questions You Should Ask When Creating PPC Reports
How do we optimize according to unfinished numbers? I've created a simple way of projecting revenue through Excel.
In this whitepaper, we'll discuss how you can have an effective report that is easy to understand and read.
Continue Reading [New Whitepaper!] Creating PPC Reports That Really Matter
So maybe you are convinced that using Lost Impression Share Due to Rank more often would be a good idea. But in what ways should we use this metric?
Continue Reading Are You Maximizing Your Revenue? Impression Share Reporting in Excel
Check out these 3 simple reports you can pull from AdWords to improve bottom line performance.
Continue Reading 3 Easy AdWords Reports You Might Not Be Using
After pausing unprofitable keywords, my sales volume dropped. My answer was suddenly crystal clear as we had been ignoring assisted conversions.
Continue Reading Assisted Conversions – You’ll Miss Them When They’re Gone
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