The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level.
Continue Reading Step-By-Step Excel Reporting – A Video Tutorial
Reporting / Conversion Tracking
Save Time On PPC Management – A Look At Reporting
Whether you work at an agency or in house at a company, reporting is going to be a part of your PPC life.
Continue Reading Save Time On PPC Management – A Look At Reporting
Year-Over-Year Performance is Rarely “Apples-to-Apples”
People love to talk year-over-year performance – both the good and the bad. The problem with year-over-year performance is that a lot can change in a year.
Continue Reading Year-Over-Year Performance is Rarely “Apples-to-Apples”
Escape Your PPC Data Rut With These Four Reports
To help you gain a fresh, new perspective on your account, I’ve highlighted reports I feel are helpful to spark an in-depth analysis that could lead to huge gains.
Continue Reading Escape Your PPC Data Rut With These Four Reports
Creating A Full Funnel Marketing Strategy With AdWords
It’s time to get more sophisticated about our targeting and audience segmentations.
Continue Reading Creating A Full Funnel Marketing Strategy With AdWords
Using Google Analytics for AdWords Conversion Tracking
Today we’ll cover importing Google Analytics goals as conversions in Google AdWords.
Continue Reading Using Google Analytics for AdWords Conversion Tracking
Turn A Lazy AdWords Report Into A Money Making Tool – New Whitepaper!
How do you determine if you have keyword cross-pollution in your account? You use the Search Query Report in Google AdWords and a pivot table, However, the Search Query Report is one of the most overused reports out there and...
Continue Reading Turn A Lazy AdWords Report Into A Money Making Tool – New Whitepaper!
DIY: Easy URL Tracking
URL tracking takes time to set up, but the rewards make it time well spent.
Introducing the Stockton Report: Find Keywords with Hidden Value
It’s unlikely that John Stockton has ever heard of PPC Marketing, but if he had, rest-assured, the following would be his favorite report.
Continue Reading Introducing the Stockton Report: Find Keywords with Hidden Value
Use The Destination URL Report To Find Your Best Landing Pages
The destination URL report easily allows you to assess performance of PPC landing pages across the account.
Continue Reading Use The Destination URL Report To Find Your Best Landing Pages
Making Good Use Of Those Location Extensions
Identify exactly what locations are promoting in-store response, not just online response, in a segmented version of your AdWords location extension report.
Continue Reading Making Good Use Of Those Location Extensions
10 Reasons You Will Save Time and Money with DoubleClick Search
DoubleClick Search (DS3) is a powerful bid management tool. The platform will save you time and money, as it promotes integrated channel management.
Continue Reading 10 Reasons You Will Save Time and Money with DoubleClick Search
