Conversion tracking when someone calls from a website after clicking an ad has seemed to be an issue for a lot of advertisers. This issue should occur no more.
Continue Reading Google AdWords Introduces Website Call Conversions
August 19, 2014 By Jacob Brown
Conversion tracking when someone calls from a website after clicking an ad has seemed to be an issue for a lot of advertisers. This issue should occur no more.
Continue Reading Google AdWords Introduces Website Call Conversions
July 3, 2014 By Rachael Law
Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers...
Continue Reading 5 Options to Ensure Accurate PPC Conversion Tracking
June 12, 2014 By Jamie Newton
New webinar with: Let’s face it, paid search is a war. The competition on Google and Bing is fierce, and search marketers are looking for any advantage to drive more quality conversions for less. But while everyone tracks clicks and...
Continue Reading [New Webinar!] Seven Secrets To Beating Competitors on Google and Bing
June 2, 2014 By Jacob Brown
It’s Monday Morning. You’re about to do your PPC statistical Analysis after the weekend, and you see an extremely low conversion count. What did you do wrong? The answer could be nothing, as it appears that there was an error in...
Continue Reading Google AdWords Conversion Tracking Briefly Broken
May 3, 2014 By Jamie Newton
Reporting. As digital marketers, we know we have to pull reports and make sure goals are being met. It makes our clients happy, it makes our bosses happy. It’s easy to fall down the rabbit hole of metrics and analytics…before...
Continue Reading Why We Report: Turn Reporting Into Action [Webinar Recording]
April 28, 2014 By Jamie Newton
Reporting. As digital marketers, we know we have to pull reports and make sure goals are being met. It makes our clients happy, it makes our bosses happy. It’s easy to fall down the rabbit hole of metrics and analytics…before...
Continue Reading Why We Report: Turn Reporting Into Action [New Webinar]
March 28, 2014 By Emma Burnham
It’s important to utilize Google Analytics when running an AdWords campaign. Google Analytics allows you to understand how the traffic your paid search campaign generates behaves when it reaches your website. This is crucial in improving and understanding conversion rates....
Continue Reading 4 Google Analytics Reports Every PPC Manager Should Use
March 26, 2014 By Jamie Newton
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
Continue Reading 30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
March 20, 2014 By Jeff Allen
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s...
Continue Reading Turn A Lazy AdWords Report Into A Money Making Tool
March 18, 2014 By Carrie Albright
One type of report that some account managers fail to utilize to incorporates the outside world. Typically our first stop in this search for large-scale behavior is Google Trends. Now, before you navigate to this page and spend the rest of your day...
Continue Reading Google Trends: Why You Can’t Ignore The Wave Of Change Anymore
February 26, 2014 By Sarah Wells
February 13, 2014 By Jamie Newton
Reporting. It’s the Yin and Yang of the PPC world. On the one hand, we love it. Running AdWords and other analytics reports can tell us how we’re doing, whether we’re succeeding or staying flat, and what we should focus...
Continue Reading The Art of Transparency – Better Reporting for Better Results [Webinar Recording]
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