What is the optimal length for your ad copy? Size matters - but it also depends on the intent level.
Reporting / Conversion Tracking
Six Dangers of Automation in Marketing
Automation software is a great tool for streamlining your business operations; however, there are some dangers in automating marketing. Read on to learn more.
Five Reasons to Repurpose Your Old Blog Posts Right Now
Repurposing old blog posts is a great way to fuel your content strategy. Here’s how content repurposing can take your marketing efforts forward in 2022.
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Retail Search is the New PPC
“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very...
The Art and Science of PPC Account Structures
CPCs are spiking, while Google, Facebook, and Microsoft are implementing more targeting options and automation while removing controls marketers use to prevent wasted spend.
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Six Best B2B Cold Calling Techniques That Improve Conversions
Cold calling is an effective marketing strategy when done right. Here are the best techniques 1. Identify prospects 2. Use a proper approach 3. Find the right time to call 4. Understand your products
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Must-Read Guide for PPC for SaaS Marketing Strategy
Check out these PPC marketing strategies to make sure you're on the right path for your SaaS Company. Skyrocket your brand now!
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Custom Insights with Custom Columns
Google added more metrics and functionalities to custom columns. Get to know what you need to get started and create your own custom insights.
B2B vs. B2C Marketing: Fundamental Differences Every Savvy Marketer Should Know
Analyzing B2B vs B2C marketing methodologies to understand key differences in their goals, target market, relationship building, and purchasing process.
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We’re back… Join us for Hero Conf Austin 2023!
We’re excited to announce that in April 2023 Hero Conf Austin will be back for its tenth year anniversary. Secure your seat TODAY!
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The Ultimate Guide to Paid Marketing for B2B
Paid social and pay-per-click advertising can be challenging, but it effectively promotes a business. This article will help you implement B2B marketing campaign strategies.
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10 Solutions You’ll be Walking Away with from Hero Conf London 2022
Learn solutions for the most pressing challenges in Paid Media and Digital Marketing.
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