Retargeting. We’re still trying to figure out if this feature in PPC is really cool or just really creepy. However, no one can deny how powerful retargeting can be for a business. It’s highly effective in bringing back bounced traffic,...
Continue Reading [New Webinar with AdRoll!] Optimize Your PPC Retargeting Program To Boost ROI
At this point in time, everyone within the marketing field is somewhat familiar with the term “remarketing,” whether you have experience working with it or just know of the name in passing. Remarketing, in a nutshell, is a tool for...
Continue Reading [New Whitepaper!] The Value of Remarketing: Bringing In Your Most Valuable Users
Excel is a must-have tool in PPC. By becoming an expert in excel, not only will you save a lot of precious time through automation and shortcuts, you’ll also become better at analyzing account performance and therefore making faster and...
At Hanapin Marketing (producers of PPC Hero and Hero Conf), we are constantly learning and discovering new tips and tricks in PPC. We’ve experienced both the successes and the pitfalls that come with an industry that is constantly changing and...
Continue Reading Learn Epic PPC Tips and Tricks from Hanapin Marketing experts! [Webinar]
PPC management can be very time consuming and tedious. Sure, there are fun parts where you get to be a creative problem solver, but there are other things that feel mundane. Luckily for you, there are ways to save time...
Continue Reading [Whitepaper] How To Save Time On Your PPC Management
Do you have a really large account or an account with multiple landing pages? Do you ever wish you had a tool at your disposal that scanned every single link in your Google AdWords account within a few minutes (and...
Continue Reading Do Your AdWords Scripts Keep Giving You Timeout Errors?
Do you love PPC Hero and don’t want to miss a single post? Then you should follow us on Twitter and like us on Facebook! Not only do we share all the brand new posts on PPC Hero, but we...
Continue Reading Calling all PPC Hero Allies: Follow us, like us (get to know us!)
With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with the majority of advertisers having a similar goal of maximizing...
Continue Reading [Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping Campaigns
Generating and maintaining compelling creative can be a daunting task in PPC, however, it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue. In this webinar hosted by Moz on Thursday, February 26th at...
Continue Reading [New Webinar with Moz!] Testing Your Creative: Simple Changes with Big Effects
Remarketing is an extremely valuable paid search tactic. When the business objective is to promote more sales or leads, remarketing can be a great way to target searchers who have already interacted with a brand in a specific way. This...
Continue Reading [Whitepaper] 15 Audiences You Didn’t Know You Could Remarket To In Google AdWords
These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission,...
From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you’ve just taken the plunge into PPC...
Continue Reading [Toolkit] The Ultimate AdWords Bundle For PPC Success
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