PPC both complements and positively affects other areas of your online and offline marketing programs.
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Resources
[New Webinar with Bing!] New features, awesome hacks, and whats in Beta…
Join Bing Ads and Hanapin experts for an in-depth look at some of Bing’s hottest tools and how you can use each of them to enhance your account performance.
Continue Reading [New Webinar with Bing!] New features, awesome hacks, and whats in Beta…
[New Whitepaper!] PPC Expansion: Building A Case For Your Leadership Team
Explores the strategic benefits PPC provides and teaches how to build upon your PPC program to prove its value to your leadership team.
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How PPC Provides Competitive Insights To Organizations
Read on to learn about this strategic benefit that PPC provides to an organization.
Continue Reading How PPC Provides Competitive Insights To Organizations
[New Whitepaper!] Getting Started with Display Advertising: 6 Things You Should Know
In the whitepaper, we’ll discuss why you should do Display Advertising and the 6 things you should know as you get started.
[New Webinar with Peep Laja!] The 11 Biggest A/B Testing Mistakes and How To Avoid Them
Join conversion rate expert and guest presenter, Peep Laja, as he discusses 11 of the biggest testing mistakes he frequently sees companies make.
[New Toolkit!] The Essential PPC Toolkit For Education
Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC, and a webinar recording.
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3 Ridiculously Awesome Resources To Prevail Over Excel
We've put together a number of resources for Excel to help you out and send you on your way to becoming a better PPC marketer.
Continue Reading 3 Ridiculously Awesome Resources To Prevail Over Excel
[New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
In the whitepaper, we’ll discuss what to look at, how to make comparisons, and what tools to use in your analysis.
Continue Reading [New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
[New Whitepaper!] 3 Areas Where PPC Insights Can Help Optimize Your Overall Marketing Strategy
In this whitepaper, we'll discuss three main marketing initiatives directly intertwined with pay-per-click; search engine optimization (SEO), social, and email marketing.
[New Webinar with Google!] Leveraging Micro-Moments: Using PPC When It Matters Most
Experts from Google and Hanapin Marketing set the foundation of understanding these important micro-moments and discuss actionable PPC tactics to boost your account’s performance during these moments.
Continue Reading [New Webinar with Google!] Leveraging Micro-Moments: Using PPC When It Matters Most
[New Whitepaper!] The Fundamentals of PPC Conversion Tracking
In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.
Continue Reading [New Whitepaper!] The Fundamentals of PPC Conversion Tracking
