Paid search provides a great opportunity to fill other marketing funnels with leads and/or cross selling opportunities.
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Resources
[On Demand Webinar!] Harness The Power Of PPC and SEO for Insane Landing Page Results
In the webinar recording, Raven Tools and Hanapin Marketing talk about how you can use both PPC and SEO to supercharge your landing pages for insane results.
[Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
This toolkit includes over 16 whitepapers, webinar recordings, guides, checklists, and blog posts, right at your fingertips.
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Target New Audiences Through Paid Search
PPC provides a highly controllable channel from which you can test, forecast and project business goals and performance.
[New Webinar with Kissmetrics!] Analyzing Your Key Metrics: 7 Areas You Must Examine for PPC Account Success
In this webinar on Thursday, April 16th at 1pm EST, we’ll focus on 7 areas that give you the most opportunity to identify gaps in your PPC account.
[New Whitepapers!] The CRO Short Stack
This short stack includes 4 whitepapers that will give you a turbocharge for your conversion rate optimization program.
How PPC Impacts Your Business
It is important to consistently test new markets and audiences, whether they are truly brand new or indicated by other channels as being of further interest.
[Webinar] Ask Me Anything About CRO With Brian Massey, Joanna Wiebe, and Roopa Carpenter
In celebration of International CRO Day, we’ve gathered CRO experts for a fun new webinar where you get to ask them ANYTHING YOU WANT about conversion rate optimization.
[New Whitepaper!] The Impact of PPC on Your Business
PPC provides a highly controllable channel from which you can test, forecast and project business goals and performance through. It's time to begin (if you’re not already) utilizing the channel to power your entire marketing plan.
Continue Reading [New Whitepaper!] The Impact of PPC on Your Business
[New Webinar with Wordstream!] PPC for Travel Marketers: The Top 11 Tips
Get the top 11 tips for travel industry marketers to dominate the search results page and get INSANE ROI.
Continue Reading [New Webinar with Wordstream!] PPC for Travel Marketers: The Top 11 Tips
[Whitepaper!] 10 PPC Tactics That Should Be On Your Radar
In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new things– new tactics, new strategies, or new platforms...
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Ask ANYTHING you want about CRO with Brian Massey and Joanna Wiebe!
Conversion Rate Optimization (CRO) is a must these days, so if you don’t have a CRO program for your PPC account – time to jump on the bandwagon! We’ve gathered CRO experts, Brian Massey and Joanna Wiebe, as well as...
Continue Reading Ask ANYTHING you want about CRO with Brian Massey and Joanna Wiebe!
