In sessions 3 and 4 of the PPC Hero Summit, members of Hanapin's Analyst and CRO teams, alongside Fred Vallaeys from Optymzr and Oli Gardner from Unbounce, tackle how to start using scripts to automate your tasks and how to...
Continue Reading No computer science skills are needed to build scripts OR great landing pages
A beginner's intro to using RSudio for PPC analysis and reporting.
AdWords Scripts can save a ton of time managing PPC accounts. Read more so you can get started!
Shopping groups are not complicated but they aren’t always straightforward to manage and monitor either. Thankfully we have scripts to the rescue!
Continue Reading The New Features In Google Shopping Scripts
The reporting functionality in scripts allows you to access the API data tables, making reporting faster and more efficient.
Continue Reading 3 Scripts For More Effective Google Shopping Reporting
When writing code many of the issues arise from a group of common mistakes. By knowing where to look first you can save time and energy tracking these down.
One of the biggest things missing in the AdWords scripting sphere is a “here is what makes up a script”. There are lots of cool snippets code out there that does all kinds of voodoo. Yet I am most often...
Continue Reading Creating & Manipulating Variables In AdWords Scripts
AdWords Editor is great for making bulk changes to your accounts. It isn’t just a tool for uploading your excel work though. The editor has some great but overlooked features. Features that go beyond the “make multiple changes” button for...
Last week I flew west to San Francisco to attend the very first OptiCon. OptiCon is Optimizely’s brand new conversion rate optimization conference. Experts from many different companies took the stage to talk about their work and shed a little...
A few weeks ago we covered INDEX MATCH as a replacement for VLOOKUP in excel. We only scratched the surface though. There are many more uses for INDEX, MATCH and VLOOKUP, using them together can even help you in a...
Continue Reading Two Simple Tricks To Enhance your Excel Lookups
The AdWords Query Langauge (AWQL) is an extremely useful extension to AdWords scripts. While scripts allow you to access the entities in an account, AWQL adds the ability to access the AdWords API reports. All the data in the dimensions...
We’ve talked about making changes to your account with scripts, but what about just pulling data? AdWords Query Language (AWQL) adds this ability to quickly pull data and export it. In fact that is what is was made for! AWQL...
Save time and Become the Hero with updates from PPC Hero in your inbox!
